Reduced Fat?

Enjoying my morning muffin - - enjoying it too much really. Can't really be "reduced fat" as advertised can it?

Checked the Caribou site. Select "Reduced Fat Mountain Berry Muffin". Hmmm -

Reduced Fat Mountain Berry Muffin.

Fluffy buttermilk cake, studded with blackberries, blueberries and raspberries, topped with coarse sugar topping.

10 fat grams? Not really "reduced fat" if you ask me. To compromise, I only ate half, and threw the rest away, so 5 fat grams?